NIKE
Promoting participation at a sports event

Your Voice E-CO was used to send a text message to adolescents in the target population. The message asked for a text message reply confirming consent. Those who sent this confirmation then received an automatic vocal call containing recordings of the voices of famous footballers.

The use of a highly innovative system, ideally suited to the characteristics of the target, made it possible to successfully send the information to over 150,000 adolescents, who are by nature difficult to reach using more classical forms of communication. The project also made it possible to send "last-minute news" to the mobile phone numbers received.